Overview

The Content Library is a centralized repository for managing reusable templates across all communication channels (Email, LinkedIn Connection Message, Phone Scrip, SMS).

Templates created here are referenced in your sequence builders and automatically populate contact data using merge tags.

You can author templates in two modes:

Visual Builder (for rich formatting with drag-and-drop) - just Email or
Plaintext (for simple, quick templates) - for Email and other types.

Feature

Content List

Content display in table or card view with the following information:

Field	Description
Content Template Name	Content Template Name
Owner	Content Template Creator
Modified	Last modified time approximate
Actions	View, Edit, Duplicate, Delete

Content Create

Click Create Content button which opens the Content Create Modal.

Content Types

Visual Builder

The Visual Builder is a drag-and-drop email template designer that lets you create professional, richly formatted emails without coding.

Using the Unlayer Editor, you can build responsive emails with text, images, buttons, and more - all with merge tag support for personalization.

📌 Note: Updates apply only to future messages and tasks.

Functionality includes:

Responsive Design:
- Automatically adjusts emails/pages for desktop and mobile.
- Allows device specific styling (e.g., hide/show on mobile, change spacing, font sizes).
Content Elements:
- Includes text, images, buttons, dividers, spacers, icons, menus, social links, videos, countdown timers, HTML blocks, and more.
- Columns system for flexible multi column layouts.
- Full customization for padding, alignment, colors, borders, backgrounds, and animations.
Blocks (Reusable Components):
- Lets you group multiple elements into reusable blocks (e.g., headers, footers, product cards, CTAs).
- Enables saving, reusing, and sharing blocks across templates or projects.
- Supports organization into categories for teams.
Body and Global Settings:
- Controls global styles such as content width, typography, background colors, link colors, and theme settings.
- Ensures brand consistency by applying styling across the whole email or page.
- Allows setting default padding, fonts, and global layout rules.

Plaintext Editor for Email

The Plain Text Editor is a customizable rich‑text editor that lets you create clean, structured content, using familiar formatting tools like bold text, headings, and alignment:

Core text: Basic styling like bold/italic, headings, alignment, and Markdown‑style autoformatting.
Source editing: Direct HTML/source editing with syntax highlighting and advanced HTML control.
Blocks: Block formatting (headings, quotes, horizontal lines) and “show blocks” visualization.
Editor types: Minimal or rich UI options (Classic, Inline, Balloon, etc.).

📌 Note: Updates apply only to future messages and tasks.

Content Editor

A pure text editor for channels that only accept plain text - LinkedIn Connection Message, Phone Scrip, SMS.

📌 Note: Updates apply only to future messages and tasks.

Merge Tags

Category	Merge Tag	Description	Data Source	Example Value
Contact	{{firstName}}	Lead's first name	Leads in a campaign	John
Contact	{{lastName}}	Lead's last name	Leads in a campaign	Smith
Contact	{{fullName}}	Lead's full name (first + last)	Leads in a campaign	John Smith
Contact	{{email}}	Lead's primary email address	Leads in a campaign	[email protected]
Contact	{{phone}}	Lead's primary phone number	Leads in a campaign	+1-555-123
Contact	{{jobTitle}}	Lead's current job title	Leads in a campaign	Senior Software Engineer
Contact	{{currentEmployer}}	Lead's current employer/company	Leads in a campaign	Acme Corporation
Contact	{{company}}	Lead's current company	Leads in a campaign	Acme Corporation
Contact	{{location}}	Lead's location	Leads in a campaign	San Francisco, CA
Contact	{{city}}	Lead's city	Leads in a campaign	San Francisco
Contact	{{country}}	Lead's country	Leads in a campaign	United States
User	{{userFirstName}}	Your (sender's) first name	Settings/User Profile	Sarah
User	{{usertLastName}}	Your (sender's) last name	Settings/User Profile	Johnson
User	{{usertFullName}}	Your (sender's) full name	Settings/User Profile	Sarah Johnson
User	{{userEmail}}	Your (sender's) email address	Settings/User Profile	[email protected]
User	{{userPhone}}	Your (sender's) phone number	Settings/User Profile	+1-555-9876
User	{{companyName}}	Your company/firm name	Settings/Company Info	The Access Group
Dynamic	{{currentDate}}	Current date in YYYY-MM-DD format	System	2024-12-16
Dynamic	{{currentTime}}	Current time in HH:MM:SS format	System	14:30:00
Dynamic	{{dayOfWeek}}	Current day of the week	System	Monday